Social media comprising both paid and organic SEO search media – continues to influence the digital marketing industry in a big way. Nearly half of the overall global population uses social media and spends at least an hour of surfing every day. Taking the statistics into account, it is necessary for your business to optimize your social channels. Social media is reckoned as a catalyst to increase the online presence of your company.
Social Media Optimization (SMO) is not what many believe as simply opening accounts on social networking sites and posting something on regular basis. Rather SMO is the process used for optimizing your businesses through social media which entails hard and persistent work, constant research, and smart strategizing. SMO ensures your brand promotion that indirectly paves way for lead generation. Again a good SMO practice affects your SEO (Search Engine Optimization) performance.